I’ve been reflecting a lot on the business, books, children, education, etc. etc. My mind is always mulling over something, and this week I’ve been thinking a lot about gratitude and all of the things for which I am grateful.
Anyway, I kept hearing that phrase “pay it forward” at various points during the past week. I was curious about its exact meaning, so I looked it up. It’s the idea that once something good happens to you, you turn around and do something good for someone else.
In the spirit of the holidays, we’re in the process of connecting with a few local shelters to provide books for their children. We’re looking for a few good shelters, so if you know of any Chicago area shelters, leave us a comment.
I’m excited, because I think that when you have little else, stories offer hope. We’re not doing it because we’ve had an Amazon type of year, so it was less about paying it forward. It was more like paying it sideways. As we grow as a company, we want to bring along kids that may not have the same opportunities as others. We hope they will be inspired by the books and feel our sincere love and support.
Maybe this year was a tough one for your and your family because of all of the economic upheaval, but how will you pay it sideways this holiday season?
Happy Holdiays!












